Originating in Madrid, with locations in London and Dubai, Amazonico invites guests to step inside and immerses them in a sensory journey along the Amazon River and through Latin America. Our brief was to translate this concept into the digital environment.
Location | London, Dubai
Client | Dream International
Sector | Hospitality
Renowned for being one of Madrid’s most popular and well-loved restaurants, Amazonico wanted a new digital identity. This would become an important part of their launch strategy for the opening of their London and Dubai venues.
Inspired by the tropical nature from the Amazon rain forest and fascinating heritage prevalent throughout Latin America, we developed a visual identity for the Amazonico website that is immersive yet also sophisticated and functional, embodying the brand and bringing to life the restaurant’s energetic personality.
When designing the website, we also considered the customer user journey and SEO best practise to ensure maximum engagement online. The website was built on a single page scroll format, allowing users to navigate the site more seamlessly. This design decluttered the user interface and created a higher chance of conversion to the ‘Book a table’ button.