The Trafalgar St. James Hotel
Branding Identity |, Naming |, Storytelling |, Signage and Environmental Design |, Illustration |, Print Collateral |, Digital Design
Located in Spring Gardens, Trafalgar. Rockwell is a destination bar inspired by the pleasure gardens of the Regency era with a surrealist twist. Designed to transport you to a botanical dreamworld.
Rockwell plunged into the fountain; the icy water almost took his breath away. When he re-emerged the busy streets of London had disappeared and in their place he saw a magnificent and luscious jungle. He stepped out of the fountain and into the undergrowth. As he picked through the thick foliage he began to notice strange scents: the air smelt of exotic spices and something indiscernible. Large green leaves surrounded him and trees towered above him before giving way to an alien sky, bleached yellow by the sun. He heard the cries of great birds above him caw! caw! and watched with amazement as they flew in awkward, juddering movements across the golden sky. He raised his bow as an unearthly cry sounded out – a macaque monkey with the head of a seashell swung above him, leaping from branch to branch. In a clearing ahead stood grazing a stag with a rich red coat and a pair of large blue feathered wings. He pushed on through the jungle…
Location | London
Client | London & Regional
Sector | Hospitality