Hello there. We’re Light and Motion, a multi-disciplinary boutique branding agency. Our home is in London. Our clients are all over the world. For us, it’s all about a personal approach. Our hand-picked team is made up of strategists, designers, illustrators and writers – each bringing passion, skill and energy to every project. Our senior team will be with you for every step of the journey.

What we do and our creative approach


We get to know your brand’s market, customers, competitors and position to decide on a creative process with impact. We discover what lies at the heart of your brand and create a compelling narrative to drive your mission.
  • Research
  • Brand Positioning
  • Audience Segmentation
  • Brand Architecture


Your brand’s story is told through a visual and verbal identity. We develop a brand system that results in a distinctive brand experience for your clients.
  • Naming
  • Visual Identity
  • Verbal Identity
  • Brand Systems


This is the exciting bit. Your new visual identity goes live across all brand applications in a way that celebrates your individuality.
  • Print Collateral
  • Digital Design
  • Art Direction
  • Packaging Design
  • Signage & Wayfinding
  • Brand Guidelines
  • “It was a pleasure to work with Light and Motion, their ability to embrace the heritage and energy of the brand, helped us develop a concept that enriches the on-property experience. ”

    Vicki Richards, 
    Director of Marketing UK Collection
    Four Seasons Hotels

  • “Light and Motion is an integral part of our team, creating engaging stories and seasonal campaigns through photography, menu narratives, and supporting our brand’s online presence.

    Lance Perkins,
    Director Food and Beverages
    The London Edition Hotel

  • “They bring something different to the hospitality sector, creating a depth of meaning to each of our restaurant brands, embracing every aspect of the guest experience.

    Jason Atherton,
    Michelin Starred Chef and Restaurateur

  • Explore our work

    Our Partners