Mei Ume

Brand identity for the Four Seasons Hotel

Brand Identity //Naming //Print Collateral //Packaging //Digital //Environment //Photography

Mixing modern Chinese & Japanese components

From naming to strategy through to print collaterals, art direction, digital design & activation, our team created a brand identity that offers a modern but vibrant approach to Chinese & Japanese cuisine. Integrating the two whilst preserving their individuality to showcase one another with attributes of both flavours. The word ‘Mei Ume’ is a combination of the Japanese & Chinese language words for ‘plum blossom’.