Jason Atherton, The Social Company

Branding Jason Atherton and The Social Company

Pollen Street Social London

Brand Identity //Naming //Signage & Environment Graphics //Digital Design //Film & Motion Graphics //Packaging //Retail

Creating a narrative around the Jason Atherton brand

We have been working with The Social Company since 2010 on numerous projects. By creating a narrative around the Jason Atherton brand and his restaurant empire spanning the globe, we devised the brand architecture to underpin the construction of the identity and created the brand guidelines and design system. Starting with one restaurant, we helped and supported the growth of The Social Company brand, that has a global reach across multiple restaurant outlets in major locations around the world as well as retail and brand partnerships. With Jason’s visions and ideas, we as the brand guardians worked with his operational and marketing team, PR agencies, architects and individual restaurants across different touch points, from naming and restaurant collaterals, internal and external signage through to digital and social activation. This clean, understated and unmistakably Social identity was applied right through to restaurant environment, digital, collateral, merchandising and partnerships. We built a complete creative vision, beginning with smart brand strategy and ending with thoughtful design, while communicating this brand vision through the art of storytelling, involving the guests in the culinary experience.


Pollen Street Social

Michelin Starred Pollen Street Social is casual and customer-oriented; we positioned it as a modern urban meeting point, a place to eat, drink and socialize, both for special occasions and for informal everyday affairs, with a focus on bringing the best produce from across the British Isles to London.

“We asked the Light and Motion team to develop our brand strategy, architecture, corporate identity and global implementation. His team has been most effective, sensible, technically excellent and they completed the tasks quickly and efficiently. They have given us a long-term equity and helped us to start realise the full potential of the brand.”

Jason Atherton, The Social Company and Restaurants