Wild Carrot

Creating a brand story for the Four Seasons Hotel

Four Seasons Hotel, Hampshire

Brand Identity //Book Design //Packaging

Building a quirky brand story in a British setting

Named after the dainty white wildflower found plentifully in the fields that make up Dogmersfield Park, the Hotel’s Estate, we created a brand story & identity surrounding the name for the extensive new enhancement programme at the stunning Four Seasons Hampshire. A poem about why Wild Carrot is ‘never in stock‘ is created along with botanical illustration that adds a touch of eccentric character to this distinctly British setting with rich colours, textures & fabrics.

“The Light and Motion team brings a level of commitment and passion that is unmatched, which is why we chose to work with them on a number of critical projects across several of our properties."

Vicki Richards, Senior Director of Marketing Four Seasons Hotels UK Collection