Brand Identity |, Print collateral |, Digital |, Illustration |, Story Telling
The Homecoming –
Located in Grosvenor square, where Jason Atherton originally opened Maze nine years ago, The Betterment was a new venture for Jason and wife Ihra to mark the full circle of their journey.
Their philosophy is simple – a ‘theatre of senses’ menu that follows the seasons and supports UK artisans, including award-winning, family-owned farms. Imbued with uncomplicated excellence, local seasonal produce sits alongside time-honoured British classics.
Dedicated to following the seasons and supporting local artisans
including award-winning family-owned farms.
We wanted to create cocktails that didn’t just bring delight in taste and enjoyment but that also take you on a journey. From our travels, we added a touch of wanderlust to merge local with exotic. Inspired by the flavours of the land, legend and invention come together in myriad tastes to tantalise the senses. We invite you to savour the moment.
Location | London
Client | Hilton Hotels & Resorts / Jason Atherton
Sector | Hospitality