London & New York
Branding //Print //Packaging //Photography //Digital //Social
Located in global gateway cities, Edition Hotels are infused with emotions and a perfect mix of authentic design and sophisticated, personalised service. Working with Jason Atherton, Steven Starr & Ian Schrager we created a brand identity that is the perfect balance between an elegant indulgent past & a contemporary New York City feel. From art direction to digital design & activation for the Clock Tower at the iconic Metropolitan Life Tower.
The London Edition has three bespoke outlets – Berners Tavern, the Punch Room and the Basement Club, all of which we have worked with in their initial branding stages & as going collateral creation. Each outlet has its own individual personality, a unique identity, yet they combine together organically to create a coherent brand story. We delivered a timeless response applied throughout the identity, from art direction, digital design & activation, to print collaterals, social strategy, creating a coherent brand story.
"Part of Ian Schrager's hotel portfolio, The London EDITION is a great spot for after-work drinks, parties and celeb spottings in Fitzrovia. It will suit those who want more than a bed for the night: there's a Jason Atherton restaurant, 'punch room' bar, Studio 54-style club and a bustling lobby."