Cafe Murano // Pastificio

Angela Hartnett

Brand Identity |, Print Collateral |, Packaging |, Signage |, Digital |, Photography

Cafe Murano

In partnership with Angela Hartnett, we developed a new brand positioning that blends her characteristic warmth with cutting edge culinary acumen.

Serving fresh seasonal flavours

Pastificio

A pasta factory, wine shop, deli-café from Angela Hartnett.

Fresh pasta made daily

Location | London
Client | Angela Hartnett
Sector | Food and Beverage

In partnership with Angela Hartnett, we developed a new brand positioning that blends her characteristic warmth with cutting edge culinary acumen. Reconstructing the brand architecture in a way that is both intuitive and efficient, our work included designing everything from packaging to restaurant signage, print collateral and digital imagery. As well as the social strategy for the Murano, Café Murano and the Pastificio deli brands in an increasingly competitive landscape.