Unlisted Collection

The Town Hall Hotel London & The Old Clare Hotel Sydney

Branding //Print //Photography //Digital

Typing Room at the Town Hall Hotel London

Kensington Street Social at the Old Clare Hotel Sydney

Branding the restaurants under the global boutique hotel group

Typing Room at the Town Hall Hotel London

Set in the historic Town Hall built in 1910, Typing Room with its refined European menu showcases British seasons. Such seasonal produce brings an elegant rustic charm to the heart of vibrant East London. We wanted to communicate a brand identity that focuses on the pure, natural and honest cooking of Lee Westcott with this highly anticipated restaurant, it demand something different. Our work included naming, brand identity, strategy, environment, signage, print collaterals and digital activation. The unique logotype we designed was then applied throughout the identity and across all elements of the brand.

Kensington Street Social at the Old Clare Hotel Sydney

The lofty Kensington Street Social forms part of the Old Clare Hotel in Chippendale Sydney, an industrial heritage-listed site that was formerly the Carlton & United Brewery administration building. This Jason Atherton restaurant is the first Australian restaurant of the Unlisted Collection. With a relaxed menu, which focuses on Mediterranean sharing plates that showcases the very best Australian produce and wine, the restaurant demanded a strong and unique logo to convey an informal and versatile brand identity. We designed a logotype, which delivers this response for application throughout the identity and across all elements of the brand.

 

“Light and Motion always understands what I have in mind, they are able to conceptualise my ideas and communicate them visually in a way that is simple yet sophisticated.”

Lee Westcott

*****

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