JIA Group

Hong Kong

Brand Identity //Signage & Environment Graphics //Digital Design //Packaging //Marketing

Rhoda, Ham & Sherry/Back Bar, Aberdeen Street Social

Working with Jenn Wong and the JIA Group to create a new narrative and marketing approach in Hong Kong with distinctive design solutions, representative of the group’s restaurants and bars across Hong Kong.

The latest restaurant from the JIA Group with Chef Nathan Green’s mandate of “a return to proper cooking at the forefront. We created a genuine-rustic and sophisticated-urban identity to mirror the ethos of chef Nathan Green and designer Joyce Wong. The exceptional level of craft that Rhoda displays in every dish is brought to life across numerous touch points including signage, menus, business cards, t-shirts, bar coasters and online.