Angela Harnett

London

Branding //Print //Packaging //Environment //Photography //Digital

New brand positioning for Murano, Café Murano and Pastificio Deli

In partnership with Angela Hartnett, we developed new brand positioning that blends her characteristic warmth with cutting edge culinary acumen. Reconstructing the brand architecture in a way that is both intuitive and efficient, our work included designing everything from packaging, to in-restaurant signage, print collateral and digital imagery, as well as social strategy for the Murano, Café Murano and the Pastificio deli brands in an increasingly competitive landscape.